nice to meet you
Our name tells you a lot about us.
Emerging. We’re here to help your brand through critical moments. Whether you’re just emerging onto the market or you’re emerging through a major inflection point, we help you come up and come through stronger.
CPG. We’re all about all things consumer packaged goods. We love a tangible product and we love getting it into the hands of customers who will love it.
Partners. This is a big one for us. We could have called ourselves an agency or a consultancy. Heck, we could have gone with firm. But we chose partners because we want to be on your team, in your corner, on your journey.
We’re a member of your team.
This is why we put partners in our name. We don’t want to be some short-term stop-gap measure. We don’t want to be some cold, distant limb operating outside your core mission. When you hire us, we see ourselves as part of your company.
We provide value. Period.
We’re not here to tell you what to do and then leave you hanging. We help you get where you want to go. That means serving up strategy, sure, but it also means getting our hands dirty executing plans and running programs, all while helping you find and maximize the right resources.
We’re real people.
No ass-kissing. No sugar-coating. If you want that, you’ll have to go to one of the thousand agencies that will gladly provide that service. When you choose our team, you get real people who build your strategy from our real experiences. We’re not perfect, and we’ll never claim to be. But if you’re looking for a personal, honest touch, you’re in the right place.
not your
TYPICAL AGENCY
You won’t be a cog in our machine because there’s no machine here. We’re powered by real humans with real experience in the trenches. And we really care about the brands we choose to help.
Plug-and-play processes, tired templates, and siloed services have no place here. Your marketing program needs to be as personalized — and personal-feeling — as your company. So, yes, we know how to nail down the brass tacks of must-haves like revenue strategy and data analytics. But we also move with the natural flow of your company. We stay tuned and stay agile so you can be in the best position to thrive.
If you’re ready to say adios and au revoir to agencies in exchange for a real connection with a team that really works to get your brand, let’s chat.
MEET
OUR TEAM
candice shearman, founder
A certified “natural products nerd,” Candice has spent her entire career crafting and executing marketing strategies for industry-leading challenger brands. She’s partnered with companies at every level and across all channels of trade. You’ll find her jumping in right where she’s needed, whether that’s establishing foundational marketing and branding or shepherding companies through major inflection points in their business on the way to exponential growth.
Candice started her career in marketing at Whole Foods Market. She moved cross-country with the company — twice — because she became known as “the fixer.” Candice loves a new challenge and has a knack for assessing a difficult situation, coming up with a game plan, and getting everyone onboard and excited to execute. That’s how she discovered that strategic problem-solving was her M.O.
Fast forward to today: Candice’s superpower is identifying strengths and opportunities, amplifying a brand’s potential from the retail shelf to the digital shelf. She brings a passionate, positive, and innovative approach to scaling marketing strategy and execution.
WILLIAM REED, BRAND STRATEGIST
10+ years of creative direction, design, and still photography working with acclaimed authors, celebrities, and corporate businesses. After moving from the world of creation to marketing teams and managerial roles, William has grown an expertise in building brand voice and strategy in both B2C and B2B industries.
William’s journey in the marketing realm is fueled by a profound passion for connecting with a diverse range of clients and individuals. Relationships are built on stories, and he is excited to be a part of yours.
William combines experience in direct managerial and creative oversight, including campaign development, website creation, copywriting, photography, videography, and graphic design. Part of his expertise comes from creating efficient processes and making strategic decisions with optimal resource expenditure.
SAM PEART, DESIGNER
A strategic creative at heart, Sam is a designer who builds standout brands for products ready to make a bold, memorable entrance into the market.
Before founding her own studio, she built a strong foundation in the agency world—learning how to move fast, think strategically, and collaborate across disciplines. She’s worked with dozens of emerging brands in food, wellness, and lifestyle, bringing clarity and consistency to every consumer touchpoint—crafting everything from packaging and brand systems to websites and investor decks that connect, convert, and inspire.
Known for her thoughtful approach and clean aesthetic, Sam blends design expertise with strategic insight to create brands that not only look great, but drive real business growth.
Partner Talent
Our team doesn’t stop there. We have relationships with top-notch talent so we can serve up something stellar. Need a designer? We know someone. A copywriter? Check. A data specialist? Absolutely. With our partner talent, we can bring the right people into your fold.
PARTNER WITH US
The better-for-you marketing consulting you deserve is waiting. Get in touch.